Strategy: Create alignment that translates into action
Strategy creates impact through leadership
Our services
Strategy Cascade – Making strategy actionable across the organization
Strategy cascading supports organizations in structuring and translating their strategy so that it becomes a reliable basis for decision making across leadership levels.
Strategy Workshop
Focused formats for leadership teams that establish strategic clarity, sharpen priorities, and create a shared basis for execution.
Leadership Programs – Systematically aligning leadership
Company-wide programs that enable leaders to embed strategy in daily work—as a consistent basis for decisions, priorities, and collaboration.
CALIBRATE – The digital leadership companion
CALIBRATE helps organizations sustain leadership effectiveness over time. Leadership principles, strategy, and culture are continuously revisited, reflected on, and refined in everyday leadership practice.
About us
Cases from our work
Developing a Project Culture: The ProjACT Approach at ASB Hessen
How can a large welfare organization establish a consistent project culture? ASB Hessen developed the ProjACT approach to structure projects, clarify roles, and strengthen leadership across the organization.
BLG LOGISTICS: Strategy, Culture, and Leadership in Alignment
After more than 140 years of success, BLG LOGISTICS faced a central question: how could the company, for the first time, cascade its strategy across all levels so that it would truly be lived in everyday practice? With “TAKE THE LEAD”, GOBRAN® developed a program that aligns 1,500 leaders worldwide around one strategy, one culture, and one shared leadership approach – enabling transformation to take root across the organization.
ELFLEIN: Leadership as the Key to Cultural Transformation
ELFLEIN is a leading, family-owned logistics company that has evolved from a traditional transport business into a modern, technology-driven logistics partner. As the company expanded and diversified, structures, expectations, and ways of working began to change – and with them, the role of leadership. The question was clear: How can leadership connect culture, collaboration, and strategic development in a way that creates real impact day to day?
Luther: Leadership as a Strategic Success Factor
In a high-pressure law firm environment, how can partners be empowered so that leadership isn’t just an afterthought, but a real driver of performance, culture, and collaboration? The answer is LEAD@Luther – a program that treats leadership not as a one-off initiative but as an ongoing process, designed to be practical, sustainable, and closely aligned with the day-to-day work of the firm.
Hellmann: A Global Leadership Framework for 1,800 Leaders in 57 Countries
Hellmann Worldwide Logistics has been family-owned since 1871 and today ranks among the world’s leading logistics providers. Most recently, the company faced a unique challenge: with the Hellmann Promise, it had established a strong cultural foundation. But one decisive question remained: how could this culture be made tangible across 57 countries – and brought to life through leadership in everyday practice?
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