Lead What Matters. Daily.
GOBRAN® works where strategy, culture, and behavior meet. For over 25 years, we’ve helped organizations build leadership that holds — equipping leaders with the mindset, focus, and tools to turn intention into impact.
Our Services
Leadership Programs
Build High-Performing, Resilient Teams
Our Impact360® Leadership Programs go beyond skills. We develop mindsets and behaviors that stick – building leadership clarity across teams and cultures.
Strategy Execution
From Strategic Thinking to Strategic Behavior
We help leadership teams calibrate strategy into clear direction and shared priorities — turning vision into a trusted guide for decision-making and execution.
Culture Development
Culture Built to Hold
We help organizations define, align, and embed culture — turning values into behaviors that support strategic intent.
Advance Coaching
Turn Roadblocks into Milestones
We guide leaders through root-cause coaching that turns deep reflection into lasting mindset shifts — building clarity where it matters most.
CALIBRATE
Make Growth a Daily Habit
CALIBRATE is a digital leadership tool that supports continuous calibration — helping leaders track their impact, reflect on real-time feedback, and translate insight into daily decisions and habits.
Case Studies and Insights from Our Programs
Hellmann: A Global Leadership Framework for 1,800 Leaders in 57 Countries
Hellmann Worldwide Logistics has been family-owned since 1871 and today ranks among the world’s leading logistics providers. Most recently, the company faced a unique challenge: with the Hellmann Promise, it had established a strong cultural foundation. But one decisive question remained: how could this culture be made tangible across 57 countries – and brought to life through leadership in everyday practice?
Luther: Leadership as a Strategic Success Factor
In a high-pressure law firm environment, how can partners be empowered so that leadership isn’t just an afterthought, but a real driver of performance, culture, and collaboration? The answer is LEAD@Luther – a program that treats leadership not as a one-off initiative but as an ongoing process, designed to be practical, sustainable, and closely aligned with the day-to-day work of the firm.
ELFLEIN: Leadership as the Key to Cultural Transformation
ELFLEIN is a leading, family-owned logistics company that has evolved from a traditional transport business into a modern, technology-driven logistics partner. As the company expanded and diversified, structures, expectations, and ways of working began to change – and with them, the role of leadership. The question was clear: How can leadership connect culture, collaboration, and strategic development in a way that creates real impact day to day?
BLG LOGISTICS: Strategy, Culture, and Leadership in Alignment
After more than 140 years of success, BLG LOGISTICS faced a central question: how could the company, for the first time, cascade its strategy across all levels so that it would truly be lived in everyday practice? With “TAKE THE LEAD”, GOBRAN® developed a program that aligns 1,500 leaders worldwide around one strategy, one culture, and one shared leadership approach – enabling transformation to take root across the organization.
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